The Struggle Of The Civil War - 1684 Words

After publishing Battle Cry of Freedom in 1988, Mcpherson decided to pursue a different path instead of everything about the Civil War he decided to reflect on the Civil War as seen through Drawn With The Sword published in 1996. Mcpherson decided to split Battle Cry Of Freedom into five different parts and each of those parts tying back to his five themes established in the preface of the book. Those themes being slavery being a polarizing issue that split the country and brought the war, evolution of a conflict from limited war for restoration of the old Union to a total war for a new birth of freedom, role of blacks in the war, political and military leadership, the enduring impact of the war on consciousness and institutions abroad as well as at home. Mcpherson managing to illustrate those themes expressed through 15 chapters divided in 5 chapters each section giving you an idea of the theme of the chapters to come. Slavery has been a major issue throughout the United States ever since introduced in 1619 and being highly encouraged once indentured servants were gone, the Columbian Exchange, and cash crops being on the rise in the South. Slavery being McPherson’s first theme in the preface, him expressing that theme throughout parts two, four, and one. Part one titled, â€Å"Origins of The Civil War† as seen in through exceptionalism in which the South possessed a separate and unique identity different from the rest of America. As William H. Seward, undermined,Show MoreRelatedThe Struggle Of The Civil War1492 Words   |  6 PagesTexans contend that the Civil War was not fought over slavery, citing the limited number of slave-owning households in the state. While the majority of Texans did not own slaves, it would be inaccurate to argue that they were therefore against slavery. Texas, representative of other southern states that supported slavery, had a vested interest in preserving the institution at all costs, which is why they risked their lives over it. Moreover, Texans may argue that the civil war was about states’ rightsRead MoreThe Struggle Of The Civil War919 Words   |  4 PagesThe Civil War lasted for only four years, from 1861-1865, but it led to many economic, political, and social developments that remained for far longer than the fighting. From 1860-1877, for example, many impactful events happened leading to the start and end of the war and into the rebuilding that was necessary after the fighting left behind devastation. In 1861, Fort Sumter was fired upon, and the north was angered into action causing Lincoln to call for soldiers to come and fight the south. AlongRead MoreThe Struggle Of The Civil War908 Words   |  4 Pagesera changing events occurred such as the civil war, death of our founding fathers among other events that really shaped America to what it is today. There were many dark times throughout this century as hope seemed to be lost and the thought of the north losing the civil wa r could not be fathom as today’s society would be drastically different. To this point in American history we have succeeded from England became independent and winning the revolutionary war, we have wrote our own declaration andRead MoreThe Struggle Of The Civil War1235 Words   |  5 PagesThe Civil War was fought over states rights and slavery, and whether slavery should be expanded into the western states. The compromises of 1820 and 50 was made to maintain the amount of free and slave states in Congress. Though with Lincoln’s election the southern states seceded due to the south believing he would abolish slavery, though only 1% of the south’s population owned slaves, however, most of the south was consumed by sectionalism which caused all of them to simply believe that slaveryRead MoreThe Struggle Of The Civil War1863 Words   |  8 Pagescrisis called the Civil War. The Civil War was a make or break situation for the United States because it questioned the idea that all men were created equally and had the same rights and freedoms as each other. This war was especially crucial to the slaves during this time for the idea that they wanted to be treated equally to the white man The African slaves saw this war as an opportunity of freedom, but that was not the only cause of the war. One major issue leading to the Civil War was the groupsRead MoreThe Struggle Of The American Civil War765 Words   |  4 Pages  The American Civil War, was a civil war fought from 1861 to 1865 to determine the survival of the Union or independence for the Confederacy. Among the 34 states in January 1861, seven Southern slave states individually declared their secession from the United States and formed the Confederate States of America. The Confederacy, simply called the South, grew to include eleven states. Although they claimed thirteen states and additional western territories, the Confederacy was never recognized byRead MoreThe Struggle Of The Russ ian Civil War1707 Words   |  7 PagesRussian Civil War On October, 1917, the Bolshevik party overthrew the Russian government and arrested him. They take control over Russia. From there, things start to not go really well because of the Bolsheviks policies. A chaos starts to begin a lot of people weren’t happy. The economy was bad, there was a great inflation. Also, they were having a lot of enemies. All these people who hated them start to come together and they formed a group which called the Whites. From there, the civil war startsRead MoreThe Struggle For Equality And Rights During The Civil War1323 Words   |  6 PagesAfrican Americans who sought the same liberty and equality that was promised to everyone under the United States constitution. These liberties, of course, were not achieved right away. During the Reconstruction era, which is the decade right after the Civil War, many of the recently freed slaves did not have money, property, or credit. They could not buy the necessary things to enjoy their freedom, which lead to sharecropping, a glorified form of slavery. Sharecropping is a system of agriculture in whichRead MoreSpanish Civil War: The Struggle Between Fascism and Communism 1431 Words   |  6 PagesThe Spanish civil war of 1936-1939 was an important conflict in Spain’s history. This war was initiated by a military revolt led by General Francisco Franco on the 17 July 1936 and ended with Franco’s victory on the 1 April, 1939. This victory resulted in the replacement of the Second Spanish Republic with the conservative dictatorship of Franco. This conflict triggered the clash of the various cultures and ideologies within Spain. One important example of an ideological clash was that of CommunismRead MoreEssay about Struggles in Post Civil War America1020 Words   |  5 PagesThe Civil War split the nation in half. It tore apart families, and Union soldiers against Confederate soldiers for four miserable years. From the first shots fired at Fort Sumter 1861, and end ing with a unanimous Confederate victory in 1865. All in all 630,000 people died and many thousands wounded. The deaths in the Civil War totally surpassed the death totals from any other war (1). For those managed to survive the up hill battle just began, they faced many unknowns in a world moving in an uncertain

Interpersonal Communication Skills And Cognitive Academic...

Describe basic interpersonal communication skills and cognitive academic language proficiency from your own understanding (1’). †¢ Interpersonal communication skills, for me is the ability to speak to one another in a form that will allow us to exchange ideas, thoughts, information and emotions. If I had to explain this form of communication in one word I would say â€Å" Chat† this is because in a chat you are to swap and discuss a topic that is either important to you or the listener, or about something that may bother you and make you feel a certain way. Some basic interpersonal skills are body language, gestures, facial expressions and verbal dialogue. †¢ Cognitive Academic language Proficiency: this is for me the intellectual part of learning a new language. This is the ability to write, speak, understand, analyze, compare and evaluate information in the acquisitioned language. 2. Describe one of the following models: Two-way Bilingual Immersion program, Transitional Bilingual Education, or Structured English Immersion (1’). †¢ Transitional Bilingual Education: In my opinion this model refers to the ability to transition from a fully fluent language to a new language. In other words a child’s ability to smoothly transition from one language to the other will solemnly depend on whether or not that student has his native language down packed and whether or not that student may perfectly understand, speak, write and evaluate their primary language before they move on to attainShow MoreRelatedExplain The Differences Between Bics And Calp1081 Words   |  5 Pagesinteraction in second language acquisition. 3. What is the role of a student’s primary language proficiency in second language acquisition? 4. Define Specially Designed Academic Instruction in English (SDAIE). Explain the goals and objectives and instruction features of this framework. (10 points) 5. Briefly describe the difference between informal and formal assessments. What are the advantages/disadvantages of each? 6. Pick one of the activities under the heading â€Å"Promoting Oral Language Development inRead MoreIntegrating A Dual Language Immersion Program1262 Words   |  6 Pagesthe information presented by Rhodes, Ochoa, Ortiz’s â€Å"Assessing Culturally and Linguistically Diverse Students a practical guide† I would develop a Two Way Dual language immersion K-12 program involving a Late Exit Transitional Bilingual Education element. I visualize a Dual Language Immersion as program that provides education in two languages for English speakers and non-native speakers of English. In a Two-Way ninety-ten system or program in which monolingual English-speaking students acquire theRead MoreThe Main Stages Of Second Language Development Essay891 Words   |  4 Pagesmain stages to second language development. BICS is Basic Interpersonal communication skills, they are language skills which are needed in a daily basis to interact socially with others. BICS is basic interpersonal communication skills. It is the most basic form of communication and relies on gestures, facial expressions and body language to enhance or support the meaning of words (Brown-Chidsey and Bickford, 2015). BICS can take between 2 and 4 years to achieve. These skills are the ones which areRead MoreInterpersonal Communication Skills And The Math Class972 Words   |  4 Pages Interpersonal Communication Skills (BICS) observed in the math class. One of the first examples where I noticed BICS taking place was at the beginning of class time. As the students set up their desks and chalk boards, they were all loudly conversy about whatever they deemed fit. This is considered a BICS because the students were interpersonally conversing within the classroom about subjects related and unrelated to the math class wit h one another. For example, This BICS example wasRead MoreProfessional Development For Teachers With English Language Learners837 Words   |  4 Pagesthat promotes English language acquisition and literacy proficiency for English language learners is the cornerstone of literacy reform in the United States. In this assignment, I define teacher knowledge. I then identify three areas of professional development that, by increasing teacher knowledge, would translate to increased learning gains for English language learners. Teacher Knowledge Carlisle, Kelcey, Rowan, and Phelps (2011) distinguished between teacher academic knowledge and teacherRead MoreThe Importance Of Learners With Gifts And Talents1649 Words   |  7 Pages As the population of English Language Learners , otherwise known as ELLs, has been increasing over the past few decades, so has their disproportionate representation in special education. Too many of our ELLs are often disproportionately placed in special education programs, which may be considered a challenge faced by both general and special educators. But what about the underrepresentation of ELLs in the gifted and talented programs? It seems as though general educators struggle to provide theseRead MoreEnglish Language Learner : The United States2145 Words   |  9 Pageslittle English and they are considered to be an English Language Learner (ELL) defined by â€Å"those whose primary language is a language other than English and who have English language skill deficiencies that impair their learning in regular classrooms† (Malagon, McCold, Hernandez, 2011, p. IV). While parents truly believe their children will receive a better education in the United States as oppose t o the country they came from, English Language Learner students face a number of everyday challengesRead MoreDiscuss How Children with English as an Additional Language (Eal) Can Be Included Within the Daily Mathematics Lesson636 Words   |  3 PagesEnglish as an Additional Language (EAL) can be included within the daily mathematics lesson 1906833 Table of Contents Front Cover 1 Essay: Part I: discussion: how children with eal can be included in the daily mathematics lesson.. 3-10 Part II: lesson plan to incorporate stategies for eal learners†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦11-15 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.16-17 Appendix 18 E.A.L. stands for English, as an Additional Language. It is an additional inRead MoreEssay Language Acquisition Principles1079 Words   |  5 PagesKrashen is one of the experts when it comes to language acquisition. He has theorized on the subject of second language acquisition for years and has been quite influential in this field of linguistics. He approaches the subject of second language acquisition by presenting his five theories for acquiring a second language. Aida Walqui is another expert; however, she approaches the subject from the aspect that contextual factors are involved in second language learning. Even though Krashen and WalquiRead MoreQuestions On Interpersonal Communication Skills939 Words   |  4 PagesBICS BICS, or Basic Interpersonal Communication Skills, are the basis for socialization in any language and are necessary for day to day life and is referred to as social language. This type of interaction includes embedded content, which involves â€Å"comprehension aided by context clues, like facial expressions, body language, modeling or demonstrations, visual clues and cues, etc.† (Combs et al, n.d.). Because content is easy to understand and uses simple language structure, it is seen as cognitively

ICT in marketing Free Essays

Promotional campaigns. Recommending the use of the products at micro level would result in increasing productivity of the input and thereby increasing the image and the sales of the product can raise the input demand for rural markets. Joint or co-operative promotion A personalised approach is required under this strategy of rural marketing. We will write a custom essay sample on ICT in marketing or any similar topic only for you Order Now Under this approach there is a greater scope for private sector and farmer organisation to get into input supply and especially into retail distribution, as it is a low risk activity. Bundling of inputs In order to reap the benefits of, the economies of the scale a rural marketer has to esort to bundling of inputs. ‘Bundling of Inputs’ is the process by which the marketer would provide a bundle of products to the retailer so that he can meet the requirements of the farmers in one place. The village level co-operatives and other agencies can play an effective role in the distribution of inputs. Establishing linkages with financial agencies and other input sellers can help greatly as the bank credit plays an important role by making the purchase possible. Management of Demand A marketer apart from maintaining good supplies in terms of quality and quantity also has to focus on the demand side of the operations also. Continuous January 2006 | www. i4d. csdms. in market research should be undertaken to assess the buyer’s needs and problems so that continuous improvements and innovations can be undertaken for a sustainable market performance. Developmental marketing Developmental marketing refers to taking up marketing programmes keeping the development objective in mind and using various managerial and other inputs of marketing to achieve these objectives. A prerequisite for developmental marketing is Development Market Research, which can be termed as the application of marketing research tools and techniques to the problems of development. The research tools of marketing like product testing tests marketing, concept testing and media testing or message test and focus groups are used in this work. Developmental marketing has started to find its roots in India where researchers are using focus groups and products tests to learn more about rural markets and products needs and USPs (Unique Selling Proposition) can be tried out. Media rural marketing uses both kinds of media i. e. the traditional media as well as the modern media. The traditional media includes puppetry, drama, folk theatre e. g. tamsaha (role play of different characters by one or two persons), nautanki (short kits with songs and poetry), street plays, folk songs, wall paintings and proverbs. Marketer uses traditional media as it is more accessible, personalised, familiar and carries a high potential for change. The modern media includes the print media, the television and the radio USPs. 21 Some ot the USPs ot the companies engaged in rural marketing are given below. Mahindra Tractors- ‘Mera Desh Mera Gaon’ (My country my village) Tafe Tractors-‘Grameen Bharat ki Dhadkan’ Tafe ka Massey Ferguson(The heart beat of rural India its Tafe’s Massey Ferguson) SwaraJ Tractors- ‘Pragati aur Khush-hali ke iye’ (For development and happiness) Escorts- ‘Nay’ technique ke sath, Bharosa Jeevan bhar Ka’ (A life long trust with new techniques) Eicher-‘Ghazab ki takat, ghazab ki shaan’ (Incredible strength, Incredible pride) Sun Seeds- ‘Grow with Sun’ ICl Karate Insecticide’Keedon ka Maha-kaal, Phasal Ka Pehredaar’ (Insects enemy protector of the crops). Pesticide India- ‘Desh ke liye Phasal Anek, Keedon ke Naash ke liye Foratox Sirf Ek (Numerous crops for the country but only for destroying pests i. e. Foratox). Thus the companies use different formats to influence the target audience in order to produce the desired results. Extension Services. There are several limitations of rural marketing in the Indian context, this leads to the need for extension services to supplement the efforts of the firms engaged in rural marketing. The various extension services could include credit facilities, competitions among the farmers, educating the farmers regarding the appropriate agricultural practices, etc. Extension services would thus play a crucial role in the development of rural marketing in India. Ethics in Business Ethics occupies a special place in rural marketing, and has been at the heart of all the transactions whether cash or kind. In order to make a lasting impact on the rural clients, the firms need to built a trustful relationship and that is possible by no other means but only by ethical conduct. Partnership for sustainability There is a need to build partnership with rural clients for a sustainable business relationship and sustainable marketing relationship. There should be a long-term relationship between the firms and farmers for agro business projects, which are risky, long drawn and technical in nature. Partnership is required in rural marketing business so as to award distributorship to local groups and individuals employing ocals, staff secondment in local projects, preferential purchase of local product, training to locals and discount on product supplies in some areas. Rural marketing firms can work with NGOs also because NGOs have better linkages and understanding of the local communities and their problems. NagarJuna fertilisers and Chemicals Ltd has set up an agro output division which is known as FMS (Farm Management Service) which provides packages to the farmers right form soil testing to post harvest stage of the crop system. The FMS aims at enhancing farm productivity optimising cost of production, improving conomic returns to farmers and enhancing the cost of production and enhancing the produce quality. Conclusion Rural marketing in India nas still a long way to go, rural marketers nave to understand the fact that rural marketing in India has a tremendous potential in our country. Rural marketers should understand this fact and try to tap the huge untapped potential in our country. NepaLinux NepaLinux is a Debian and Morphix based GNU/Linux distribution focused for Desktop usage in Nepali language computing. It contains applications for Desktop users like: OpenOffice. org, Nepali Gnome Desktop, Nepali input systems tc. Since January 2004, Madan Puraskar Pustakalaya, the principal archive of books and periodicals in the Nepali language, undertook the Nepal component of the 30- month long PAN Localisation Project (www. PANLIOn. net), a multi-nation localisation project being conducted in Afghanistan, Bangladesh, Bhutan, Cambodia, Laos, Nepal, and Sri Lanka, with the support of International Development and Research Centre (IDRC), Canada. This project includes a Nepali GNU/Linux distribution ‘NepaLinux’ comprising of localised GNOME, OpenOffice. org, Mozilla suite, and other utilities that nclude Nepali Spellchecker, Thesaurus, Nepali Unicode support, etc. This distribution can be used in Nepali as well in English environment. Though NepaLinux is basically a live CD it can also be installed in the computer. The work for the installation process has been facilitated through the European Commission supported Bhasha Sanchar Project (www. bhashasanchar. org) which is led by the Open University (I-JK). NepaLinux is a Free/Open Source Software (FOSS), in which the source code is open and the users have the freedom to use, study, modify according to one’s needs and redistribute it. NepaLinux, being a Free/ How to cite ICT in marketing, Papers

Current Issues in Marketing

Question: Discuss about the Current Issues in Marketing. Answer: Introduction As the business environment has become dynamic in nature, the organizations both SMEs and large organizations have been facing some major critical challenges related to marketing. Measuring the Return on Investment of marketing activities is the top marketing challenge in accordance to the 2015 State of inbound report (Thompson et al., 2013). Apart from this, there are some other issues such as pricing issues, segmentation issues, issues related to the issues and other strategic issues. Thus, in order to understand the possible marketing issues often faced by the organization across the globe, the current working scenario of Emirates Airline, UAE has been considered in the present report. As per the current global scenario, the airline industry is one of the fastest growing industries as it is supporting the globalization as well as internationalization objectives for businesses around the world (Hur, Won Moon Jun, 2013). Emirates Airline has been chosen for the current report since it is a major competitor for many global organizations. In the current report, an intensive analysis of the brand has been presented identifying the major critical issues. Background of the organization Emirates is airline organization, which is based in Dubai and the government of United Arab Emirates in 1985 first established the organization. One of the major activity performed by the organization is commercial air transportation service. Emirates Airline gains a huge popularity across the globe due to its extended services. Emirates currently operates 3400 flights each week. In addition, Emirates Airline is one of the fastest growing international airline. The annual growth of the company has never fallen below 20% (Selnes, 2013). It is identified that Emirates achieved the progress due to the ability of the workforce. The employees of Emirates understand the process of fitting the world together. The success of the organization does not only come from the industry and the customers; some external factors are also there to influence the business. Some critical factors such as global economy, shifting of population, trade and politics, diversity and sustainability could influence the business of Emirates Airline. After two decades of the establishment, Emirates has expanded its empire with the 85 aircrafts in more than 55 countries souring to 78 destinations (Namukasa, 2013). Furthermore, Emirates Airline has the largest number of cabin crew and they are failing from 95 different nationals. Figure 1: Logo of the organization (Source: The Emirates Group Companies, 2016) Goals: The major goal of the organization it to see the world from the top by enhancing what they perform Mission Statement: Emirates Airline exist to provide people with a new experience of watching the world. Vision Statement: The major vision of the organization is to make the civil aviation safe, remarkable and sustainable. Objectives: One of the major objectives of the Emirates is to retain and increase frequent business class travels market share. Another objective is to maximize the market share 45-60% by 2020 (Chen Hu 2013). The organization is also determined to tap the low cost carrier market share to ear return on investment of the organization. Another significant objective is promote Dubais Tourism activities and represent Dubai the world. Positioning statement: The finest in the sky Analysing the brand aspects The campaign of Emirates Airline continuous to grow from travel brand to global lifestyle brand. The campaign of Emirates Airline also includes the digital activities in a bid to engage with the young audience. The current scenario of the organization indicates that the new target of the organization individuals who are well-travelled, and ambitious to become well-travelled and the people who adopt the opportunity to try the unfamiliar. The brand aspect of Emirates Airline are discussed below with six different brand elements. Memorability: As mentioned by Hennig-Thurau, Hofacker and Bloching (2013), the brand elements help to achieve a greater level of brand awareness to the brand. The brands should be represented in a way that customers easily recall the brand at the time consumptions as well as the purchase. In such a context, the Emirate Airline gains the opportunity of running the operation from Dubai, which is one of the largest and economically developed cities in the world. Thus, attaching the brand name with the largest city Dubai creates a positive impression in the views of customers. Therefore, people remember the brand as Emirates, Dubai. Meaningfulness: The brand Emirate has an understandable meaning and it is credible. The name Emirates inherited from the United Arab Emirates (Shani Chalasani 2013). All big cities in Middle East come under UAE. Thus, people find a corresponding category while considering an inherent meaning. In addition, Fly Emirates represents a positive practice of nature such as flying in the sky. This indicates that people find a corresponding option in the name. Likeability: As mentioned by Brodie et al. (2013), the brand names should be inherently interesting and colourful and not necessarily directly related to the brand. In addition, the brand could use the recent trend for playful name that easily offer the readily available URL. In such context, the brand name Fly Emirates is one of the trendy names as people find a corresponding category in the name. The popular social media tool Twitter promotes the page of Fly Emirates. The above-mentioned criteria forms the offensive strategies toward building the brands. Likewise, the following three criteria forms the defensive strategies towards maintaining the brand equity. Transferability: As mentioned by Shapiro Varian (2013), transferability is referred to a degree based on which the brand elements could add brand equity to the products and services. Yoo and Bai (2013) added that marketers should know that brand ability should have the ability to add brand equity across geographical boundaries. In such context, Emirates Airline comes with an incredible idea to add brand equity and increase brand value. It is evident that each individual has the dream to fly in the sky or individual might have the fantasy to touch the sky (Dobruszkes 2013). Thus, the word Fly of Fly Emirates creates fantasy among people to fly in the sky or it generates the idea that if one could fly in the sky, also touch the sky. Likewise, Emirates gets into the mind of people and represent itself adding the brand equity. Adaptability: It is evident that customer perception, opinions and values keep changing over time (Gluckman, 2013). Therefore, the brand should be adaptable and flexible so that it becomes easier to change and update. However, the organization does not changes its brand logo or update. Emirates Airline has wide range of products and services based on the needs and demands of the industry. On the contrary, the organization promotes its products and services based on the current events and affaire. For example, in 2014, the footballer and the legend Pele and Cristiano Rolando joined Emirates global campaign to connect sports fan around the world as global ambassador for Emirates Airline. However, this strategy does not make the brand flexible. Protectability: This is the final criteria in selecting a brand element. This means the brand should be protectable both legally as well as comparatively (Gluckman, 2013). Therefore, the brands elements should be chosen in such a way that it could be protected globally. In such context, the brand name Fly Emirates becomes the synonymous with the service Fly Emirates. The above-mentioned discussion helps to learn that Emirates Airline has successfully presented its brand in the market. However, the Emirates could apply new strategies to represent the brand more successfully. Recommendation It has been identified that operational cost of Emirates Airline is extremely high and it is because of the large investment on technologies, best quality services and aircrafts. In such case, the organization needs to control its cost as well as minimize the overall cost through enhancement and development of operational activities. Emirates should focus on better utilization of the resources such as Aircrafts. They also need focus on the maintenance process. Another significant way of reducing the cost of operation is the implementation of the technologies. By developing the technologies, the organization could cut the labour cost. In response to the challenge of low price airlines in United Arab Emirates could offer advance level services as well as control the cost. Likewise, the organization may not have to reduce the price of the products. They could introduce its new brand as subsidiary, which must be based on the low cost. Conclusion On the completion of the report, it can be mentioned that the overall operation of Emirates Airline has been effective, as the revenue has increased. In addition, due to the increased global presence, Emirates has the control over the global market. However, ad discussed above, the organization needs to cut the cost of operational activities. Thus, in such as case, the organization could take the advantages of technologies. Progress in information technology is most important for extending the operation of Emirates Airline. With the help of the technologies, the company could align the business with E-Business for improving the services and increase customer satisfaction. Reference list: Brodie, R. J., Ilic, A., Juric, B., Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. Chen, P. T., Hu, H. H. S. (2013). The mediating role of relational benefit between service quality and customer loyalty in airline industry. Total Quality Management Business Excellence, 24(9-10), 1084-1095. Dobruszkes, F. (2013). The geography of European low-cost airline networks: a contemporary analysis. Journal of Transport Geography, 28, 75-88. Gluckman, R. L. (2013). A consumer approach to branded wines. International Journal of Wine Marketing. Hennig-Thurau, T., Hofacker, C. F., Bloching, B. (2013). Marketing the pinball way: understanding how social media change the generation of value for consumers and companies. Journal of Interactive Marketing, 27(4), 237-241. Hur, W. M., Won Moon, T., Jun, J. K. (2013). The role of perceived organizational support on emotional labor in the airline industry. International Journal of Contemporary Hospitality Management, 25(1), 105-123. Namukasa, J. (2013). The influence of airline service quality on passenger satisfaction and loyalty: The case of Uganda airline industry. The TQM Journal, 25(5), 520-532. Selnes, F. (2013). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. Journal of Product Brand Management. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing. Journal of Services Marketing. Shapiro, C., Varian, H. R. (2013). Information rules: a strategic guide to the network economy. Harvard Business Press. The Emirates Group Companies | The Emirates Group | Emirates Group Careers Centre. (2016). Emiratesgroupcareers.com. Retrieved 5 August 2016, from https://emiratesgroupcareers.com/english/about/companies/default.aspx Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., Jain, A. K. (2013). Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Yoo, M., Bai, B. (2013). Customer loyalty marketing research: A comparative approach between hospitality and business journals. International Journal of Hospitality Management, 33, 166-177.